In a notable move, Joan Cetera, a seasoned professional with over eight years of experience at Pepsico, has transitioned to a senior leadership role at Caterpillar, Inc. The Irving-based company is a renowned manufacturer of construction and mining equipment.
New Role as VP, Enterprise Communications
Joan Cetera shared the exciting news on her LinkedIn profile, expressing her enthusiasm for her new role as Vice President of Enterprise Communications at Caterpillar. She highlighted the shift from the world of snacks to heavy machinery, stating, "I've traded in chips for hard hats," while emphasizing her commitment to leading internal and external communications in support of Caterpillar’s strategy and purpose.
Leadership in Global Communications Team
In her new capacity, Cetera will take charge of Caterpillar’s global enterprise communications team. Her responsibilities will span employee communications, media and public affairs, digital and social media, crisis communications, and executive-level communications. The focus will be on supporting the company’s business strategy, purpose, and maintaining its reputation in the industry.
Background and Experience
Joan Cetera brings a wealth of experience to her new role, having served over eight years at Pepsico Foods. During her tenure, she led North America communications for various divisions, including Frito-Lay from 2018. Prior to joining Pepsico in 2015 as a senior director, Cetera gained valuable experience at reputable agencies such as Edelman, MSL, and Ogilvy.
