In a significant move to cater to a younger audience, Universal Destinations & Experiences, a division of Comcast NBCUniversal, has officially introduced Universal Kids Resort - its inaugural theme park tailored specifically for families with young children. Initially announced earlier this year, the resort promises an imaginative and innovative approach to storytelling for the little ones.
Situated in Frisco, Texas, the Universal Kids Resort will boast a theme park featuring immersive themed lands that capture the essence of Universal's renowned entertainment, humor, and fun. The park aims to bring beloved characters and stories to life in ways that are sure to captivate the youngest theme park enthusiasts. The family-friendly attractions will include interactive and playful shows, unique merchandise, enticing food and beverage venues, and opportunities for character meet and greets.
Adding to the charm, the resort area will encompass a 300-room themed hotel, providing families with a convenient and enjoyable place to stay after a day of adventure in the theme park.
Molly Murphy, President of Universal Creative, expressed excitement about the project, stating, "Universal Kids Resort will inspire the unbridled creativity of kids through imagination, discovery, and most importantly - play. We're designing the resort so kids and families can feel the thrill of being physically immersed in their most beloved stories and characters."
5 Things to know about Universal Kids Resort
- Experience Universal
Universal Kids Resort will include a theme park featuring immersive themed lands that celebrate Universal’s iconic brand of entertainment, humor and fun – bringing to life its beloved characters and stories in ways that will wow the youngest theme park goers. The resort area will also include a 300-room themed hotel, giving families a place to stay and to play following their day of adventure.
- A Concept for Young Kids
This original concept will inspire the unbridled creativity of kids through imagination, discovery and play. It will feature family-friendly attractions, interactive and playful shows, unique merchandise, fun food and beverage venues, and character meet and greets.
- Work is Underway
Progress on Universal Kids Resort is now underway following a groundbreaking in November 2023, and construction is expected to go vertical in January 2024.
- Local Partners
Universal Destinations & Experiences has named two North Texas partners, Balfour Beatty Construction and Gensler, to support the Universal team on the development of Universal Kids Resort.
- Positive Community & Economic Impact
Projects of this kind bring great value to local communities across many dimensions, including the ability to generate tax revenue, create jobs and support local businesses. Universal Kids Resort will drive immediate economic impact, creating more than 2,500 new construction jobs. The resort will be set in lush landscape with a distinct look, feel and scale specifically for younger kids. Throughout the project, Universal will remain focused on ensuring the resort adds value and positively serves the Frisco community.